Getting on Spotify playlists can be an effective way to get a lot of ears on your music, trigger the Spotify algorithm, and can be a performance indicator to rank the amount of engagement on your songs.
The purpose of this post is to help you get on more playlists but remember playlists do NOT = fans
Before diving into this topic I can’t stress the importance of having a marketing strategy and business plan outside of getting on playlists. Playlists are a tool that allows you to reach niche “listening communities” on Spotify, but they are not an efficient way to build a fanbase or a brand. If you are looking for ways to monetize your music, click here.
How to Get Playlisted on Spotify
There are several ways to get your music on playlists on Spotify, here are the different ways we will address in this article.
- Spotify Editorial Playlist Submissions
- Curator Playlist Submission Platforms
- Networking and Playlist Trades
- The Direct Traffic Method
- Spotify Algorithmic Playlists
How to Get On Spotify Editorial Playlists
Spotify editorial playlists are editor run by professional music curators that work for Spotify. These lists are promoted by Spotify and typically have significant reach. There are typically several Spotify Editorial lists ranging from every music genre or culture. Some are geographically based, some are mood based, and some are genre based.
- Upload your music to your distributor 6 weeks or more in advance of your release date.
- Once your distributor has delivered your song to Spotify, sign in to your Spotify for Artists dashboard
- Navigate to your upcoming section on your Spotify for Artists Dashboard
- Choose a release you want to pitch
- Fill out all required fields 4+ weeks prior to your release date
This is not a guaranteed strategy to get your music on editorials, but it gives you a chance.
How to Use Playlisting Platforms
Essentially you can utilize these platforms to reach a large number of playlist curators with just a few button clicks. However like editorial playlists playlist submission platforms offer no guarantees of placement.
In order to optimize your results on these platforms ensure that you are keeping track of performance. Your music may perform well and it may be worth the investment for you personally, but it may not. You won’t know until you try!
How to Get on Playlists Through Networking and Playlist Trades
This process in its essence is focused on building relationships with brands, labels, and artists in your niche who own playlists and utilizing the playlisting resources of your artist, brand, and label friends.
This is quite a common practice in the lofi hip-hop scene as most people in the space are willing to support each other.
Another common playlisting strategy associated with the networking strategy is playlist trades.
A common example of this would be two artists in the same genre who both own playlists agreeing to share each others song to each others playlists.
The Direct Traffic Method
The Direct Traffic Method is a highly effective method for getting on playlists without the need of playlist curators, while also building a sustainable brand and reaching your ideal fans.
This method involves utilizing direct traffic sources to reach your ideal listener directly. This leads to extremely high engagement rates on your songs such as 22% of listeners adding a song to their playlists and 63% saving a song to their library as in the example below.
How to Get On Spotify Algorithmic Playlists
Spotify algorithmic playlists are Spotify’s way of pushing your music out to new listeners organically. If you want to be successful on the Spotify platform, getting on algorithmic playlists is key.
The reason being is algorithmic playlists will push out your music continually without marketing effort on your end.
In order to “trigger” the Spotify algorithm, your songs need to have high engagement. Spotify’s algorithm utilizes something called collaborative filtering which determines through user actions and user similarities who to show your music to and to determine if you have a good “piece of content”.
In order to trigger the algorithm initially, you need to market your music in a way that produces high engagement on your songs, which is where the DTM comes in handy.
As you can see there are several ways to get on Spotify playlists, but remember getting on playlists isn’t the objective, building a brand and fanbase is.