A definitive Guide to Selling Merch and Other Products Online
Selling merch and other products to your audience or fanbase is an essential step to monetizing your passion. Whether you are an artist, digital creator, or entrepreneur it is important to learn how to start selling merch. This guide will show you step by step exactly how to do so.
This guide will cover the following steps.
- Choosing a Product To Sell
- Creating a Product To Sell
- Building a Sales Funnel
- Fulfillment + Remarketing
- Driving Relevant Traffic To Your Store
1. Choosing a Product To Sell
Once you have decided you want to start selling merch or products you need to determine what you actually want to sell. Here are some of the options we will cover in this guide.
Merchandise Via Print On Demand
Print on demand utilizes platforms like Printify or Printful to create and fulfill orders for merchandise products like shirts, hoodies, coffee mugs, etc. The best part about using Printify is you don’t have to have any inventory which means $0 in upfront costs. Essentially your customer places an order and only after that order has been placed is the product printed and shipped directly to the customer.
This is a great option for artists and creators who have a strong community of people who care about their brand. Even if you don’t have a fanbase, you can choose the merchandising route. All you have to do is create a product (shirt, hoodie, etc) around something people care about to start making sales.
Relevant Product Approach
This approach is focused on selling products that are relevant to your brand. These products can be private labeled or white-labeled.
An example of this could be a lofi or chillhop producer selling private label coffee, a product that would suit their ideal listener in a relevant way. If your audience is into fitness, selling private label supplements like protein powder would be a great way to go.
Digital products can include downloads, resources, and content ranging from entertainment to education. Producers could sell beats, educators could sell courses, artists could sell access to video content about them to their fans.
When it comes to digital products there are a lot of options.
While your brand should always have a healthy mix of product offerings and ideally you should look for ways to sell all three of these types of products, for this particular guide we will be focusing on merchandising via print on demand with Printify. If you haven’t already signed up and continue the guide!
2. Creating a Product To Sell
Now that you have determined the type of product you want to sell to your audience you need to create something they are going to find valuable.
It is very important that you create a quality product, in this case a design your fanbase, audience, or target market will love. If you already have an audience, using your logo or a slogan associated with your brand. If you are targeting a cold audience who doesn’t know you yet or you don’t have any designs ready to print here are some tools that can help you get started.
Once you have a print-ready design head over to Printify and upload your design to a product of your choice. Adjust your design and pick the colors you want available and click save! You should now have your first product ready to sell!
3. Building a Sales Funnel
Building a sales funnel is one of the most important steps in order to start selling your merch. A sales funnel is the process you take someone through on your online store in order to sell your products and build a relationship with them.
One of the most powerful tools you can use to build effective sales funnels online is Click Funnels which is what we will be using for this guide.
On your actual sales page, you will want to include high-quality product images and a clear flow from your customer’s perspective so they know how to purchase from you. On your initial sales page, you will want to sell your best product at a price that will get your ideal customer in the door. After you create your inital sales page you can add one-time offers and one-click upsells for other merchandise like hats or coffee mugs that your customers can add to their orders.
Once you have finished your sales funnel you are ready to launch your site and start selling products!
4. Fulfillment + Remarketing
As you receive orders on your site all you have to do is navigate to your Printify account and input your orders there. Printify will automatically print and fulfill orders as you place them and ship them directly to your customers.
If you started making sales it also means you are collecting emails that you can utilize to run email remarketing campaigns via software like GetResponse when you drop new merch designs in the future.
5. Driving Traffic To Your Store
Once you have completed all the prior steps you are ready to run traffic to your store! There are a million and one ways for you to drive traffic but a few examples include.
- Content Marketing
- Paid Ads
- Influencer Marketing
- Network Marketing
- Your email list
If you are looking for ways to drive traffic to your offers such as your merch, music or other offers click here to take our flagship course, The Direct Traffic Method.