Music Marketer’s Tool Belt

This is a complete of tools that every independent artist, both big and small, should be using Content Creation You should be utilizing content creation tools for your music on a daily basis. For a lot of you, content creation is at the forefront of your brand (making music, videos, etc) having the right toolsContinue reading “Music Marketer’s Tool Belt”

Growing Your Brand Through Team Building and Outsourcing

As most of us know, our most valuable resource is our time and for an independent artist it can be very difficult to find the time to make music, create brand media, do marketing and promotion while trying to grow your brand. Not to mention the skills you have to develop to create the digitalContinue reading “Growing Your Brand Through Team Building and Outsourcing”

Profiting off Facebook Ads: The Long Tail of Streaming Royalties

When it comes to running Facebook ads one of the biggest questions I get is can it be ROI positive. When streaming platforms pay you a fraction of a cent per stream it may not initially make sense to send traffic that can cost 50 times more than the amount you’d make on a stream.Continue reading “Profiting off Facebook Ads: The Long Tail of Streaming Royalties”

How to Promote Your Music For Free: Sites We Use

There are tons of free resources across the internet that you can use to help promote your music. These are a few we use. Reddit – This is a great free to use resource to use as an artist as there are subreddits for nearly every genre of music. What I would recommend to youContinue reading “How to Promote Your Music For Free: Sites We Use”

How to Optimize Conversion Campaigns

So you’ve been running Facebook ads for your music for a while and you’re looking for ways to optimize your ad spend, if you haven’t read how to create your first campaign here. One of the strategies I have been using to optimize our campaigns is custom audiences and lookalike audiences, and they are surprisingContinue reading “How to Optimize Conversion Campaigns”

How to Make Ads For Your Music

Developing quality advertisements is essential when spending your marketing dollars on digital ads for your music. It is important that you create engaging ads that get people to your music, and not only that, but interact with it once they are there. This is how we build our ads; We primarily create all our adsContinue reading “How to Make Ads For Your Music”

How we grew to 150,000 Monthly Listeners on Spotify

Monthly listeners is a very often looked at metric in the digital music streaming world. Spotify displays this statistic right at the front of every artist profile, over metrics such as followers. Many artists will make milestone posts about their growth in relation to this number on social media, it is of course a numberContinue reading “How we grew to 150,000 Monthly Listeners on Spotify”

How to Pitch Your Music to Spotify Editorial Playlists

Anyone who has uploaded their music on Spotify has dreamed about making it onto a Spotify editorial playlist. These playlists are run by teams of editors who are music experts in their field and are constantly looking for the best music in their niche constantly. To the average independent artist getting on these lists canContinue reading “How to Pitch Your Music to Spotify Editorial Playlists”

How to create your first Facebook Ad campaign for your song.

Making your first Facebook ad campaign for your music can be overwhelming if you have never used Facebook Business Manager before. No need to worry if you haven’t I will be walking you through step by step on how to create your first campaign with no problems! Before you begin this process I would highlyContinue reading “How to create your first Facebook Ad campaign for your song.”

How to Monetize Your Music

Monetizing your music can be extremely overwhelming for an independent musician as there is so much information to wrap your head around. In this post I am going to be breaking down several ways to monetize your music. Distributing to Streaming Services/Digital Stores – The most common way to monetize your music that you knowContinue reading “How to Monetize Your Music”